The reborn DuPont company is focused on making positive change to the planet — not fifteen years in the future, but today. Our challenge, to DuPont and the world? To invent a better now.
Our dynamically-driven film, which ran on the New York Times, combined data from the viewer’s location, time of day, live news headlines, and video feeds from cameras at DuPont facilities to result in 22,464,000 different permutations.
Film
Director: John Hillcoat, Serial
DP: Adam Arkapaw
Music: Atticus Ross
Far below you'll see that we launched the campaign with a VR experience at TED2019 in Vancouver. The "n:ow machine" is an immersive pod (that still travels the world), inviting thought-leaders to take a seat on a journey of sights and sounds from the oceans to the stars, to see all the places where DuPont makes life as we know it possible.
And of course, a major global relaunch of a company with 54,000 employees needs a lot of supporting materials, from printed countdown calendars to be installed in airgapped facilities, to a screensaver to keep employees informed of the coming improvements — all in multiple languages.
