Work
About
In Depth
Todd Cameron Beeby
NY State Licensed Cannabis Brand
Marijuana Farms New York
FKTRY
has an equity stake in this Hudson Valley-based cannabis brand, so we are invested in their success.
As Head of Voice for
MFNY
, I am responsible for the brand foundation (positioning, North Star, tone of voice, etc.) and all consumer-facing language.
From in-store displays to farm signage to advertising, I’m responsible for language that reflects the hard work of the farmers upstate.
Part of MFNY's mission is to help elevate the creativity of all New Yorkers. Most recently, we partnered with the
New Museum
.
NEXT PROJECT
KATCH (PRODUCT)