I work with the principals of rePLACE Urban Studio to build out ideas (literally and figuratively) that create more of a sense of place and involvement in cities.
First up: The Sensory Lab was a pop-up installation to help revitalize Washington Park in downtown Newark, NJ. This flexible, modular system that engaged all five senses was created with Audible’s brand colors in mind as its HQ is right across the street. The rePLACE team completed the physical installation itself, along with volunteers from Audible and the community.
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For another collaboration, I worked with rePLACE on an RFP to re-think the Brooklyn Bridge. Originally dubbed “The 8th Wonder of the World", P.T. Barnum led 21 elephants across it to demonstrate its stability.
Today, the bridge suffers a different type of stampede. Brooklyn-bound traffic to the BQE is strained. Instagrammers abound in both directions. All while walkers, runners and bicyclists try to eke out their place amidst it all. We propose a reimagining not only of the bridge, its traffic patterns, and lane allotments; but also of its name:
INTRODUCING THE BROOKLYN BREEZEWAY
"Breezeway” suggests a lightening of the bridge’s heavy modern load. But the expanse will work harder and more efficiently than ever–all without major modification. Where once existed traffic–for cars, pedestrians, runners and bikes–there will now be “flow.”
• The current of tourists will have spaces to slow and take in the views • Manhattan-bound traffic will remain smooth • Brooklyn/BQ-bound traffic will find a new frictionless off-ramp • Runners will be able to keep their pace • And cyclists will have a dedicated lane for commuting
The Brooklyn Breezeway will bring an airy quality to the performance of the bridge’s duties. It connotes air flow, openness, connection, and tranquility.